Organic is more important to consumers than ever before

Organic is more important to consumers than ever before. With growing environmental concerns and the desire for healthier living, 82% of American shoppers say they buy at least some organic food regularly. This is according to the 2021 Sustainability Performance Report from Fonterra, the globally recognized New Zealand Dairy Co-operative. Seeking an understanding of where and how our food is grown, consumers feel like they can trust organic food more than conventional food products because the industry has more regulation and oversight in the U.S. 

That’s not just talk. In 2020, organic food sales in the U.S. soared to $61.9 billion dollars, up 12.4% from the year before. In fact, according to a recent study conducted by the strategic consulting and market research firm BlueWeave Consulting, the organic food market is estimated to continue to grow at a Compound Annual Growth Rate of 8.7%, earning revenue of around $95.1 billion by the end of 2027. 

While this may be news to some brands, Fonterra’s Anchor Dairy, a consumer brand leading the globe in organic innovation, has been ready for this kind of growth for decades. Backed by over 130 years of old dairy know-how, modern innovation, and ingenuity, Anchor Dairy has expanded to 80 countries, offering over 160 dairy products such as butter, cheese, and more. They’re also actively expanding their organic offerings to meet sustainability demands and recently introduced a new and innovative Certified Organic CarbonZeroTM Butter. 

Why is Anchor Dairy so perfectly positioned for organics? To be certified organic in the U.S., cows must graze on pasture for a minimum of 120 days out of the year. In New Zealand, however, where the environment and farming practices are well-suited for producing certified organic dairy products, cows are able to spend more time outdoors grazing on pasture. 

“Our New Zealand grass fed cows graze outdoors on pasture year-round, more than anywhere else in the world — as nature intended and as expected by consumers when purchasing organic products,” says Megan Patterson, Americas Marketing and Communications Manager for Fonterra USA. 

In drawing on the rich resource of high-quality organic milk and using state-of-the-art practice, Anchor Dairy is able to supply a wide choice of quality, Certified Organic products and ingredients to customers, partners, consumers, and the world.

To learn more about Fonterra’s Anchor Dairy offerings, please visit anchordairy.com