Pakistani cherry farmers are hoping to enter the vast Chinese market as prime quality juicy fruit makes it a competitive food. In Pakistan, the cherry yield has witnessed a boost since 2017 according to Food and Agriculture Organization of the United Nations (FAOSTAT). But so far they have not been able to make any significant entry into the international market, including China where cherries are gaining popularity in recent years as high-end fruit with high prices.
As Pakistani farmers are eying this vast market, China Pakistan Agricultural and Industrial Cooperation Information Platform (CPAIC) offers some measures to be taken to expedite cherries’ journey to China, China Economic Net (CEN) reported. According to a report released by CPAIC, Pakistani cherry growers mainly get cherry prices and other information from traders, who are grabbing most of the profits. In this regard, an information management system can be set up to convey relevant market information to all stakeholders more effectively.
Source: urdupoint.com