Plant-based grocery delivery start-up in partnership to bring vegan seafood to the UK

Revo Salmon, the plant-based seafood alternative, which is often described by influencers as “better than (conventional) salmon”, is now available in the UK thanks to a partnership with a plant-based grocery delivery startup, GreenBay.

The new product, currently present in more than 15 European countries, has gained popularity amongst seafood lovers and omnivores, beyond its vegan fans, according to the company.

Revo Salmon is made of pea proteins, plant oils, and algae extracts, Omega-3 fatty acids, and vitamins D and B12.

Revo Foods says the salmon alternative to conventional smoked salmon can be enjoyed in wraps, sandwiches, bagels, makis, pasta dishes or even as a pizza topping. The product is made sustainably in Austria and it is free of soya, allergens and harmful heavy metals.

Without compromise to the well-loved ‘salmon-taste’ and dense nutritional content, this product uses 77-86% less CO₂ and 95% less water than fish salmon. So far, the company has calculated a total of 2,000 salmons saved, and expects this to increase with GreenBay bringing the product onto the UK market.

GreenBay is leading the way in providing plant-based alternatives for UK consumers, with a selection of 1,200+ curated brands available via its online platform (with UK carbon neutral next day delivery), as well as a London Flagship store.

GreenBay has recently launched a B2B arm, connecting UK & European brands with business across the UK.

According to co-CEO Paula Alcalde, GreenBay’s mission is to make it “easy, fun and convenient” for everyone to discover new and emerging brands that are positively impacting the planet.

She added: “For us, accessibility is key. Consumers are becoming more and more aware of the environmental and ethical impact of their diets, and they want to make better choices. Our aim is to facilitate this change, showing people how small swaps can have a huge impact.”

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