Premier Equipment expands John Deere dealership with acquisition in Belleville
Premier Equipment has acquired the John Deere dealership business of Deerhaven Farm and Garden Ltd.
Based in Belleville, Deerhaven Farm and Garden Ltd. has been in business since 1994 and serves customers in the Quinte region, spanning portions of Northumberland, Prince Edward County, Hastings, Lennox and Addington Counties.
Since 2016, Premier Equipment has been the dealer of record with regards to John Deere Sprayers and Application Equipment for central and eastern portions of southern Ontario. The company said in a release the addition of a Belleville location provides Premier with the opportunity to have a physical presence in the area, expand operations overall, and invest further into supporting customers in the region.
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Deerhaven is the third acquisition by Premier Equipment in 2025. Earlier this year, the company on-boarded Hutchinson Farm Supply in Stouffville and W.J. Heaslip Ltd. in Hagersville. Premier now has 11 locations in the province and employs 400.
In June 2024, Premier announced it had formed a cross-border partnership with U.S.-baed Stotz Equipment.
Ken Morton, Deerhaven owner and general manager, said in a release Deerhaven has a unique and diverse customer base. “We serve ag and livestock producers, but the area is also home to many rural, cottage and vacation properties as well. The business is a real mix of ag, compact construction, lawn and garden equipment.”
Deerhaven also has a powersports business carrying Polaris off-road vehicles and snowmobiles, and Pricecraft boats, which Morton will retain and continue to do business as Deerhaven Powersports. Both businesses, Premier Equipment and Deerhaven Powersports, intend to remain and operate from the existing facilities, with potential to expand or move as needs arise in the future.
Allan Dueck, president of Premier Equipment said having facilities in eastern Ontario provides new opportunities for Premier and its customers, and the company will continue to offer and grow the John Deere service offered to customers in the area.
Premier said it intends to assume operations with existing staff and facilities on July 31, 2025 – subject to all necessary approvals and final due diligence.
Source: Farmtario.com