Probiotics market worth $105.7 billion by 2029

The probiotics market is projected to reach USD 105.7 billion by 2029 from USD 71.2 billion by 2024, at a CAGR of 8.2% during the forecast period in terms of value. The global market is experiencing significant growth due to a growing interest in preventive healthcare among consumers, who perceive probiotics as a natural means to enhance gut health and digestion. Awareness of gut-related issues is increasing, prompting individuals to seek potential relief through probiotic consumption. The demand for functional foods fortified with probiotics is on the rise, expanding the range of probiotic options available to consumers beyond traditional supplements.

By product type, the functional food & beverages segment accounts for the highest market share probiotics market during the forecast period.

Consumer demand for convenient and proactive wellness solutions has propelled the popularity of probiotic-fortified products like yogurts, kefir, kombucha, and fortified beverages, which offer an easy and enjoyable way to incorporate probiotics into daily routines. These products align well with the rising trend of preventive healthcare, catering to consumers seeking to maintain their health and well-being proactively. The segment benefits from continuous innovation and diversification, with manufacturers introducing a wide range of new probiotic-infused products to meet diverse taste preferences and dietary needs. This includes offerings such as probiotic-infused waters, shots, snack bars, and chocolates, catering to various consumer demographics and lifestyle choices, including vegan and lactose-free diets. As consumers increasingly seek personalized solutions for their health concerns, the segment is poised to further expand through tailored probiotic formulations designed to address specific digestive issues or mental health concerns, emphasizing the importance of personalization in driving market growth.

By ingredient, the bacteria segment accounts for a significant market share in the probiotics market.

Bacteria have a well-established reputation and extensive scientific backing supporting their efficacy in promoting gut health, a fundamental application of probiotics. Bacterial strains offer a broader spectrum of diversity compared to alternative probiotic types like yeast, enabling the development of targeted formulations tailored to address specific health needs. Recent innovations, such as psychobiotic strains targeting mental well-being and spore-forming bacteria with improved shelf life and delivery properties, underscore the versatility and applicability of bacterial probiotics. The established and cost-effective manufacturing processes associated with bacteria contribute to greater affordability and broader consumer accessibility, further consolidating the bacteria segment’s market dominance during the forecasted period.

Increased awareness of gut microbiome and aging population are key drivers in Asia-Pacific probiotics market. Asia Pacific is poised to experience the highest CAGR in the probiotics market during the forecast period.

An increased awareness of the gut microbiome and its profound impact on digestion, immunity, and mental health among the public. This heightened awareness is prompting individuals to explore probiotic supplements and foods fortified with probiotics as a means to support overall well-being. Additionally, the region’s rapidly aging population, particularly in countries like South Korea, is driving the adoption of probiotics, as they are increasingly recognized for their potential benefits for gut health and immune function in older adults. Innovation, such as the development of personalized probiotic strains tailored to individual health needs, and exploration into probiotics for skin health and mental well-being, is expected to further amplify market potential in the region.

In December 2020 government initiatives, such as India’s promotion of nutraceuticals through policies such as the AYUSH policy, are also fostering market growth. With these factors at play, the Asia Pacific region is poised to experience the highest CAGR in the probiotics market during the forecast period.

Related content