Proud sponsor Seara extends congratulations to British Frozen Food’s awards winners

Seara, a prominent global player in the chicken industry, has extended its congratulations to the British frozen food sector for its achievements over the past year at this year’s British Frozen Food Awards.

This year’s awards hold special significance following the 75th anniversary of the British Frozen Food Federation (BFFF) last November. As a proud sponsoring partner, Seara was delighted to join in this celebration of the best of British frozen food and extends its congratulations to all winners at the awards at the Royal Lancaster Hotel, London on Thursday 20 June.

As one of the UK’s leading poultry suppliers, Seara has been delivering high-quality frozen chicken to businesses and families for over 60 years. Renowned for its extensive and diverse range of chicken products, Seara consistently sets the standard for excellence.

The company offers a variety of products to meet all consumer needs, including its classic range of premium coated, cooked, and roasted chicken, as well it’s selection of convenience products which features karaage chicken, southern fried popcorn chicken, chicken dippers, and wings available in plain roasted, hot and spicy, and BBQ flavours.

Seara continues to record a rise in demand for its products, with the BFFF and Kantar reporting that frozen savoury products experienced sustained demand, increasing by 3.1%, in the first quarter of 2024. By controlling its entire production chain, Seara ensures adherence to international quality standards, resulting in consistently high-quality and flavourful products.

Alexandre Mattos for Seara in Europe, said: “Seara is committed to offering cost-effective frozen food options without compromising on quality. The rise in demand for savoury frozen products indicates that consumers want products that are not only high in nutritional value, but also affordable, without sacrificing taste. Our frozen chicken consistently allows for this.”

As a proud supporter and contributor to the British frozen food market, Seara said it looks forward to continuing its collaboration with the British Frozen Food Federation and its members to deliver top-quality products to the UK market.

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