Rabba leads efforts with Danone and partners to provide much needed Holiday donation to Food Banks Mississauga

Mississauga, December 16, 2024 – Rabba has joined forces this holiday season with its partners to help families in need through a generous donation to Food Banks Mississauga.

Over 2,500 lbs of food, including thousands of items such as plant-based beverages and yogurt, holiday treats, flour, and fresh produce, were delivered to support local families. The donation reflects Rabba’s ongoing commitment to providing nutritious foods through its Rabba Roots Community Giving Program, continuing its holiday tradition of helping those in need.

“With food insecurity on the rise, we hope this donation is helpful and a sign of hope for families who are struggling,” said Rima Rabba, who leads the Rabba Roots Community Program. “We are grateful to our partners who share a commitment to the diverse communities we serve.”

Last year, Food Banks Mississauga served over 56,000 individuals which is 1 in 13 residents in Mississauga. The number of children receiving food support has increased by 42% compared to the year before, with children now making up almost 30% of food bank visitors.

“With the recent declaration of food insecurity as an emergency by the City of Mississauga, we need the support of our community more than ever this holiday season as we work to provide food support to neighbours in need across the city,” says Daisy Yiu, Director of Marketing & Communications at Food Banks Mississauga. “Thank you to Rabba and its partners for stepping up during this time of crisis.”

Rabba has been a regular contributor to Food Banks Mississauga for more than 15 years. This holiday donation is just one of the many projects supported by the Rabba Roots Community Program. Together with partners and friends, the program supports food banks, homeless shelters, hospitals, and other community organizations. The Rabba Roots Community Program invests in the GTA community that Rabba has served as a family-run grocer since 1967—supporting greater access to food, health, emergency services, and more.

“It is an honour to once again partner with Rabba in this special initiative,” says Wayne Barker, Director of Sales – Impulse at Danone Canada. “Like Rabba, we are committed to the Mississauga community and appreciate the work of Food Banks Mississauga. Our mission at Danone is to bring health through food to as many people as possible, so we believe that every family should be able to have nutritious, wholesome food on the table —especially at this time of year.”

Danone, Kellanova, J.M. Smucker Co. and various produce partners, together with Rabba, donate Over 2,500 lbs of food to Food Banks Mississauga just in time for the holiday season. (Photo credit: Food Banks Mississauga)

About Rabba Fine Foods 

Rabba Fine Foods, a Toronto institution since the 1960s, is a chain of local markets that serve the daily grocery and convenience needs of 36 neighbourhoods in the GTA. Open year round, 24 hours a day, Rabba offers everything you’d expect from your local market – fresh produce, a deli counter, ready-to-eat meals, bakery, dairy products and other essentials for home or work. A family-run business with roots extending back to 1967, Rabba is a cornerstone of the community, dedicated to serving its neighbours and friends in the GTA and meeting their ever-changing grocery and convenience needs. For more information on Rabba, its Rabba Roots community program or any of its locations, visit rabba.com.

About Food Banks Mississauga

Food Banks Mississauga is the leading food security organization in Mississauga. They lead a network of 60+ agency members, including neighbourhood food banks, pantries, cupboards, and meal and snack programs, working together to realize a food-secure Mississauga. They provide healthy and appropriate food for over 9 million meals each year to neighbours facing food insecurity.

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