Reese’s Filled Pretzels bring sweet and salty snack innovation
Reese’s Filled Pretzels, now available at retailers everywhere
The Hershey Company has introduced Reese’s Filled Pretzels to the UK market. This new snack combines the brand’s well-known peanut butter with a crunchy pretzel shell. It marks Reese’s entry into the growing salty-and-sweet snack category.
The product is now available in UK retailers. Each piece features a crisp, salted pretzel shell filled with smooth peanut butter. It’s designed to meet rising demand for snacks that offer both flavour contrast and texture.
Natalie Perera, Director of Salty Snacks at The Hershey Company, said:
“We know our fans are always looking for new ways to enjoy Reese’s peanut butter. This launch brings something that feels both familiar and new.”
The launch supports various occasions, from film nights to afternoon snacks. It also taps into the rising popularity of peanut butter pretzels and other sweet-and-salty combinations.
This launch builds on Hershey’s strategy to expand its salty snacks portfolio. The company already owns brands like SkinnyPop and Dot’s Homestyle Pretzels. Using Reese’s brand strength helps Hershey enter new snack categories while staying close to its core flavours.
Reese’s Filled Pretzels are available now. Pricing may vary by retailer.
Source: newfoodmagazine.com