Renowned chef to launch Redefine Meat’s ‘New-Meat’ in menus across the UK

Redefine Meat’s continued collaboration with Marco Pierre White has progressed a step further with 23 MPW restaurants across the UK to incorporate New-Meat into their menus this Spring.

MPW restaurants, recognised for their premium animal-based meat dishes, will now offer diners a sustainable alternative that enables chefs to continue creating authentic and traditional dishes.

Diners will now be served the dishes with the Spring Set Menu including a Redefine Ragu alla Bolognese and a Redefine Mr. Lamb’s Shepherd’s Pie.

At the flagship restaurant, Mr White’s in Leicester Square, diners can enjoy a Redefine Steak with Garlic Butter or Vintage Balsamico. Mr White’s dishes also include the Redefine Burger, Redefine Macaroni Cheese, and a Redefine Salsiccia pizza.

Marco Pierre White commented: “I was a vegan for nine months myself,” and when asked why it was such a short period, he answered, “I didn’t feel satisfied. We didn’t have New-Meat in those days. I was always hungry…I eat this [New-Meat], once or twice a week. It’s really clever.”

Earlier this year, Redefine Meat brought commercial-scale of plant-based whole muscle cuts to the market.

Using a range of breakthrough technologies, ranging from material science to additive manufacturing and artificial intelligence, all Redefine Meat products are made from non-GMO, plant-based ingredients, contain no cholesterol, and do not use any animal or animal by-products. Ideal for cooking and roasting, Redefine Flank achieves a level of quality endorsed by leading chefs.

“It’s an honour for us to be working with Marco and now, to be featured on his restaurants’ menus. From the very beginning, we’ve worked alongside chefs with meat expertise and butchers, as they always provide the best feedback for us to better our products,” said Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat.

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