Rethinking Recycling Efforts | Progressive Grocer

Get in the Loop

In addition to recycling efforts, retailers are accelerating initiatives in the reuse movement. 

TerraCycle’s Loop, the global reuse platform that was initially launched via e-commerce, is now moving in-store with food retailers. Loop is enabled by a multi-stakeholder coalition of manufacturers, retailers and consumers that aims to “Eliminate the Idea of Waste.” 

Loop’s movement to an in-store retail model began in Paris with Carrefour in December 2020. In  2021, Loop launched in-store at Aeon in Japan and at Tesco in the United Kingdom. The platform recently expanded to the United States with rollouts in such retailers as The Kroger Co. in October 2021. 

Loop’s business model consists of participating brands offering products in refillable, reusable glass or metal containers that are merchandised in dedicated Loop-specific displays. After customers consume the products, they drop off the empty packaging at designated drop-off units. Loop then picks up the empty containers from the store to be cleaned, refilled and made available for purchase by a new shopper.

“Loop’s goal has always been to grow, scale and be accessible to consumers around the world,” says Tom Szaky, founder and CEO of Trenton, N.J.-based TerraCycle and Loop. “With the world’s largest retailers bringing Loop to physical brick-and-mortar locations, we are giving consumers what they’ve been asking for since Loop was introduced in 2019 — the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market.”

Cincinnati-based Kroger recently strengthened its partnership with Loop in February. Through a first-of-its-kind partnership in the United States, customers can now walk into one of 25 Kroger-owned Fred Meyer stores in the Portland, Ore., area and purchase more than 20 products from leading consumer brands packaged in reusable containers.

The new Loop assortment includes well-known food and household products from a range of brands, including Arbor Teas, Cascade, Clorox, Gerber, Nature’s Heart, Nature’s Path, Pantene, Seventh Generation and Stubb’s, as well as Kroger’s own Simple Truth brand. More brands are expected to be added to the Loop product portfolio in the coming months.

“Our focus on innovative solutions as we continue on our Zero Hunger | Zero Waste journey aligns with Loop’s mission to create a convenient circular packaging platform,” notes Lisa Zwack, Kroger’s head of sustainability. “Customers are increasingly seeking out sustainable products and services that fit their lifestyle, and this collection makes it convenient. As the first grocer in America to offer these products, Kroger is pleased to take another meaningful step toward a world with zero waste.”

Be on the lookout for other reuse pioneers. For example, Algramo has developed a reuse system powered by vending machines that dispense household products into smart reusable packaging. The Chile-based company recently expanded into North America, and is now piloting is reuse systems in New York City, having previously piloted the system in its home country with retailers such as Walmart.  

Zero-waste grocers are also on the rise. With claims of being the first zero-waste grocery store, Nude Foods Market, in Boulder, Colo., has everything a traditional grocery store has — produce, prepared meals, snacks, bulk items, cleaning products, beauty products, and more — just without all of the plastic packaging. Instead, everything comes in reusable, returnable glass jars and is local, organic or rescued. Customers pay a small deposit per jar and then receive that deposit back, minus a small cleaning and sanitizing fee, to spend in the store when they return the jar. Promoting a circular economy, the jars are reused thousands of times.