Rite Way and Morris to operate under new parent company

Farmers may soon begin seeing new names appearing on the sides of implements made by Rite Way Manufacturing and Morris Equipment as the two brands begin operating under parent company Superior Farms Equipment Ltd.

In March of 2021 Rite Way Manufacturing acquired Morris Equipment. In mid May of this year the company announced the launch of a new parent company, Superior Farms Equipment Ltd., which it says will “bring together the rich legacies” of both equipment brands.

The two brands will continue to operate under the new parent company, but the firms says they will begin transitioning their product lines to Rite Way SFE, Morris SFE and ProAG SFE.

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“We are thrilled to unveil Superior Farms Equipment and unify the companies to better serve our customers,” said Cameron Johnson, Chairman and CEO of SFE in a press release. “This transition is an exciting step.”

The combined companies will continue to be operated by Rite Way president and CEO Heather Forbes.

“Forbes will be supported by the long-term management teams at Rite Way and Morris, and together we are well-equipped to build on the legacies of each company and continue to grow our business through our existing dealers and customers,” the release said.