Sammontana enters North America by acquiring La Rocca Cakes

Sammontana Italia Group, through its newly formed North American entity, Sammontana North America, signs an agreement to acquire La Rocca Creative Cakes.

The agreement marks an important step for Sammontana Italia Group, which aims to expand into foreign markets through organic growth and targeted acquisitions in the dessert, ice cream and frozen pastry sectors. The addition of La Rocca to the group’s portfolio will be complementary and synergistic in terms of sales channels and product assortment to Sammontana Italia’s Bindi brand, which is already present in the North American foodservice market.

“At the beginning of the year, we set ambitious goals for growth and international expansion, and the acquisition of La Rocca Creative Cakes is a significant step toward achieving these objectives. Further, the brand aligns closely with us in both values and business practices—key considerations for our group when choosing new partners,” said Alessandro Angelon, CEO of Sammontana Italia. “La Rocca is not only an established leader in the premium dessert market, but it also shares our deep-rooted commitment to high-quality ingredients, craftsmanship, and Italian-inspired pastry excellence and know-how. We are therefore confident that our combined strengths will deliver excellent results.”

Nearly 40 years ago, Lina Givens and Harvey Easson, together with their sons, Marty and Michael, founded La Rocca Creative Cakes. Operating from its Toronto facility, La Rocca Creative Cakes produces over 120,000 premium cakes each week on average, supplying retail stores across North America. In 2024, La Rocca generated over $70 million in revenue.

Michael Givens, president & CEO of La Rocca, will continue to lead La Rocca.

“Joining forces with Sammontana Italia marks an incredible opportunity for La Rocca,” said Givens. “With our shared passion for premium desserts and commitment to excellence, we look forward to unlocking new growth opportunities and delivering even more exceptional products to our customers.”

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