Savvy Sweets joins the competition in the gut-friendly, functional sweets market

Guilt-free sweets almost sound too good to be true, but as a nation of voracious snackers and confectionery aficionados the opportunity for prebiotic-friendly, 100% plant-based sweets with a light calorie footprint to blaze a health-conscious trail in the UK has been gathering pace for some while.

Step forward Savvy Sweets, a four-strong range of sublime tasting, classic flavoured treats that have taken a pioneering stance for optimal gut health, a low glycaemic index and minimal calories.

Savvy Sweets will initially consist of: Sour Bears, Sour Cola Bears, Berry Bears and Fruit ‘n Cream Bears

Savvy Sweets only sanctions the use of authentic, all-natural ingredients, including plant-based sweeteners, stevia and erythritol plus FODMAP-friendly prebiotic plant fibre and pectin, which encourages good bacteria to thrive in one’s gut whilst also assisting sufferers of IBS.

According to Savvy Sweets UK spokesperson its proud legacy of sweet innovation spans over 100 years in Australia. With the UK’s functional foods movement gaining real momentum, it saw an opportunity to introduce the brand.

“Unlike some peers, who simply shuffle around unsavoury artificial sweeteners to navigate HFSS rules, we’ve always stayed true to our all-natural stance, prioritising both great taste and nutritional integrity,” the spokesperson added.

Savvy Sweets unwavering pledge to low calorie formats with no added sugar means they are also ideally suited to UK diabetes sufferers.

With functional sweets representing a small (£62m) yet highly energised segment of UK confectionery (58% year-on-year growth), Savvy Sweets is perfectly placed to lead the line for socially responsible confectionery.

In Australia, Savvy Sweets has fostered a reputation for those seeking everyday indulgence or nostalgic time-outs without compromising on health-conscious decisions.

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