Schnuck Markets is now available on the Ibotta Performance Network and will partner with the retail rewards company on strategic research and development, Ibotta announced on Wednesday.
The announcement follows the Denver, Colo.-based cash back rewards company’s listing on the New York Stock Exchange on April 18.
Ibotta said in a press release that its R&D effort with the St. Louis-based grocer aims to build “the next-generation grocery shopping experience for consumers.”
Advanced digital offers in retail media, and development of new in-store touchpoints are two areas of potential innovation, the rewards company said.
Ibotta offers rewards to shoppers who use the app at retail operations in its network, which includes the biggest names in the industry such as Walmart, Dollar General, and Family Dollar.
“I think the validation of having Walmart as a partner and having not only No. 1 and No. 2 in the dollar channel, but working with Kroger you know, the largest pure-play grocer to power their cashback program, these are all points of encouragement and validation,” Ibotta CEO Bryan Leach told Supermarket News in April.
Leach said on Wednesday that Schnucks’ and Ibotta’s track record for innovation “is a befitting foundation for our partnership to reimagine the grocery shopping experience of the future.”
“Together, we’ll collaborate to develop a more personalized, premium shopping experience for Schnucks customers,” he said.