SCI-MX elevates fitness fuel with Protein Blondie

SCI-MX, a leading name in sports nutrition, has added a Protein Blondie to its product lineup.

This sports nutrition brand says the creation complements the company’s best-selling Protein Brownie, offering fitness enthusiasts a guilt-free and delicious way to meet their protein goals.

The Protein Blondie incorporates luscious white chocolate chips and a soft and gooey texture that makes it feel like a real treat while delivering impressive nutritional benefits. Each 65g serving is power-packed with 20g of protein, ensuring consumers can easily incorporate a significant protein boost into their daily routine.

What sets the Protein Blondie apart is its commitment to a balanced nutritional profile, carefully formulated to meet the recent Government food guidelines and, therefore, is fully HFSS compliant. With only 259 calories, 2.5g of saturates and a mere 2.0g of sugar per serving, SCI-MX has successfully crafted a protein-packed pre or post-workout snack that won’t compromise on macronutrient targets. This makes it an ideal choice for those who are mindful of their dietary intake but still crave the satisfaction of a delicious treat.

“We are thrilled to introduce the Protein Blondie to our product line up. Following the success of our Protein Brownie, we wanted to offer our customers a new and exciting way to indulge in a protein-rich snack without sacrificing taste and texture,” said Parminder Singh, new product developer at SCI-MX.

“Crafting a product for fitness enthusiasts is not just about meeting their nutritional needs; it’s about understanding their commitment to a healthy lifestyle. We chose every ingredient meticulously so that it not only meets high standards of taste but is backed by science, aligning with consumers’ nutritional goals and preferences. It’s a synergy that fuels the body and the passion for wellness.”

This newest product to the SCI-MX range comes after the successful launch of the brand’s first canned, pre-workout product, X-PLODE, late last year.

Parminder Singh ended: “We have exciting plans for further product launches only a few months away. This pace of new releases is to solidify SCI-MX’s status as a trailblazer in the protein product industry, and we hope our Blondie emerges as a standout snack.

“We’ve already seen real sales success within the retail space in the first week of launch, and we hope online engagement will match this. We hope this snack will be the pick-up product in the protein revolution and seamlessly integrate into active lifestyles.”

Related content