Second Cup, Labatt and Station Agro-Biotech partner to launch RTD latte

Second Cup partners with Labatt Breweries of Canada and Station Agro-Biotech to launch a premium line of canned ready-to-drink lattes. Offered in the three flavours of latte, mocha, and salted caramel, these products can now be found at participating retailers across Quebec.

Station Agro-Biotech handled product development and production. While Second Cup, part of the Foodtastic group, contributed its coffee expertise and strong brand recognition, Labatt Breweries of Canada harnesses its extensive distribution network and BEES digital platform to ensure these products reach consumers.

“At Second Cup, our promise is simple : to offer premium-quality coffee. With this new product line, we’re bringing our expertise into a convenient, indulgent format that will be part of Quebecers’ everyday lives,” said Francis Turcotte, senior vice president, business development, Foodtastic Group.