Simply Better Brands launches Trubar in Walmart

Smother Fudger Peanut Butter (CNW Group/Simply Better Brands Corp.)

VANCOUVER — Simply Better Brands initiates select nationwide rollout of Trubar in Walmart stores across Canada.

Trubar will soon be available in more than 1,000 locations between US and Canadian Walmart store locations. With the addition of Walmart, Trubar will reach over 12,500 store locations across North America.

“We are incredibly excited to expand our footprint throughout Canada. Partnering with Walmart and our new broker will help Trubar become a household name across the country. Our continued success has energized our mission, and we look forward to sharing our brand with even more consumers nationwide” said Erica Groussman, co-founder and CEO of Trubar.

Since the beginning of the year, Trubar has expanded distribution partnerships in Costco, Whole Foods Market, GNC, CVS Pharmacies, Sheetz, and many other mid-size grocery and convenience chains across North America.