Simply Better Brands’ TRUBAR Achieves Seed Oil Free Certification

Seed Oil Free Certification (CNW Group/Simply Better Brands Corp.)

VANCOUVER — Simply Better Brands achieves Seed Oil Free Certification for its entire product lineup.

“Consumers are increasingly scrutinizing ingredient labels and seeking choices that align with their health priorities,” said Erica Groussman, co-founder and CEO of TRUBAR. “We’re proud to bring this level of transparency and integrity to the market and to offer consumers the highest standards in the plant-based protein bar category.”

The Seed Oil Free Certification, developed by the Seed Oil Free Alliance, ensures that the products are free from all seed oils and have undergone independent laboratory testing to ensure the purity of added oils and refined fat ingredients.

To achieve seed oil free certification, TRUBAR reformulated its full product line and worked with the Seed Oil Free Alliance to meet third-party testing required to verify its bars as seed oil free.