Smirnoff adds a burst of berry to portfolio

Smirnoff has added ‘Berry Burst’ (37.5% ABV) to its growing flavoured vodka portfolio. The newest launch from the brand is available exclusively at Morrisons and nationwide across the off-trade and on-trade from September 2022.

Smirnoff Berry Burst has been realised to capitalise on the increasing popularity of flavoured vodka which is growing at 73% in the off-trade [Nielsen scantrack mat off trade data to 22.05.21].

As four in 10 bottles of vodka sold in the off-trade are Smirnoff [Dunnhumby performance in detail: 52w to 30.05.21], the new liquid continues the brand’s ambition to spearhead the vodka category, as well as offer people exciting and new options to try. The brand will be supporting this launch alongside its flavour portfolio with marketing investment worth over £2m in the first launch year.

With its natural flavours of blueberries and blackberries combined with Smirnoff No. 21 vodka, its striking bottle design, and bold coloured liquid, Smirnoff Berry Burst is the perfect accompaniment for social occasions and celebratory moments.

Nick Payman, head of Smirnoff GB, Diageo said: “Smirnoff Berry Burst is a bold new variant that taps into trending berry flavours and is the perfect accompaniment for key social occasions – it’s a great addition to our portfolio following the launches of Smirnoff Raspberry Crush and Smirnoff Mango & Passionfruit Twist.”

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