Spoon Guru brings nutrition science technology to Google Cloud Marketplace

AI nutrition technology company Spoon Guru has formed a strategic partnership with Google Cloud offering a product search and recommendations engine for grocery retail.

The partnership is designed to create “dynamic, personalised digital nutrition services” for use via technology anywhere, and at any time.

Spoon Guru said retailers can empower their customers to experience food shopping in new ways. “Experiences will be more personalised and precisely relevant to their unique needs”, matching their lifestyle, dietary preferences, and health requirements,,” the company wrote.

By offering its technology on Google Cloud Marketplace, Spoon Guru will be able to deliver joint solutions at scale to more retailers.

Spoon Guru said this will enable grocers and retailers to confidently categorise their product catalogue with increased accuracy, ensuring better coverage when it comes to search, filter, and recommendation results.

Spoon Guru has successfully deployed numerous solutions with grocers worldwide to help consumers shop and eat healthily.

Working with certified nutrition experts and public health organisations in both Europe and the US, Spoon Guru’s proprietary algorithm is accurate when it comes to matching people with the right foods for their needs.

“Spoon Guru is already enabling health personalisation for retailers globally and we are excited to see the value they will bring to our retail customers,” said Paul Tepfenhart, director global retail solutions, Google Cloud. “Finding products for individual dietary and health needs can be challenging so this partnership between Google Cloud and Spoon Guru will enable customers with technologies that provide even more satisfying and relevant experiences to their end consumer.” Tepfenhart added.

Markus Stripf, co-founder and CPMO of Spoon Guru, said: “Spoon Guru’s partnership with Google Cloud represents a significant step forward to helping global retailers provide accurate and personalised food recommendations for their customers, and ultimately further our mission to improve people’s lives by helping them eat well and live better.”

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