Squeaky Bean launches Crispy Bacon Style Strips

Squeaky Bean is broadening its line-up with the launch of its Crispy Bacon Style Strips, the first plant-based ready to eat bacon to be available in a major retailer.

With an authentic sweet and salty taste and satisfying crispy texture, the ready to eat Crispy Bacon Style Strips are a market first that flawlessly replicates a streaky crispy bacon.

The latest launch builds on Squeaky Bean’s reputation for leading innovation in the plant-based category, with recent launches including supermarket firsts such as its Cooking Chorizo Style Sausage and Beechwood Smoked Salmon Style Slices.

The Crispy Bacon Style Strips will be available in selected Sainsbury’s stores and online from Wednesday 25th September, 50g per pack (RRP £2.75).

With 50% of vegans and vegetarians saying they miss the taste of bacon (Vypr, Aug 24), Squeaky Bean’s Crispy Bacon Style Strips have been designed to address a gap in the plant-based category with a ready to eat product that is perfect for piling into sandwiches, tossing into a salad or eaten straight from the pack for a hit of protein.

Jen Herbert, head of marketing at Squeaky Bean, said: “Research shows that bacon continues to come out top of the list of the foods that vegans and vegetarians miss the most, but until now there hasn’t been a plant-based ready to eat bacon that can dare to compare to its meat counterpart.

“At Squeaky Bean we are all about creating delicious plant-based alternatives that taste just as good as meat, so it felt right to take on the challenge of creating a first to market plant-based ready to eat bacon. The result is plant-based bacon with the same characteristic streaks and crispy texture, that are perfect for creating vegan versions of classic dishes such as Caesar salads, BLT sandwiches or maple syrup pancakes.”

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