St-Hubert Group invests around $50M to modernize operations

Quebec-based St-Hubert Group is investing nearly $50 million to modernize and open new restaurants as well as improve the group’s manufacturing plants in Boisbriand and Blainville.

The growth plan includes close to $40 million of investments by the franchisees and St-Hubert Group’s restaurant division in modernizing restaurants. More than 20 restaurants will be renovated in Quebec and nine more will be opened by 2026. The group has a network of 121 restaurants, mainly in Quebec (90 per cent), as well as in Ontario and New Brunswick.

The company will invest more than $11 million in the Boisbriand and Blainville plants to modernize equipment and add new production lines. The company plans to launch 27 new products under the St-Hubert brand and 63 new products under other brands.

St-Hubert will also inject $650,000 into the construction of a new R&D centre in Boisbriand to pursue innovation and maintain its competitive edge in a constantly evolving sector.

“As St-Hubert Group gets ready to celebrate 75 years in operation, we are reaffirming our commitment to invest in our restaurants in order to offer our customers a distinctive experience that lives up to the reputation that has been the pride of our rotisseries for so many years. We will soon unveil new establishments that are designed to showcase St-Hubert’s expertise. We are driven by our passion for innovation and excellence, and are committed to investing tirelessly in the modernization of our food production. We look forward to sharing the fruits of this labour with all our teams, the local entrepreneurs we are partnering with, our dedicated franchisees and, above all, our loyal customers,” said Richard Scofield, president, St-Hubert Group.

Print this page