St-Hubert Group Invests Close To $50M In Developing Its Operations

BOISBRIAND — St-Hubert Group announces a strategic investment of close to $50 million to be rolled out by 2026. These financial commitments will consolidate the chain’s position in the food industry, in the areas both of restaurants and of grocery products. These investments are being made to reportedly optimize the customer experience, and will mainly be devoted to modernizing and opening restaurants, as well as improving the group’s food manufacturing plants in Boisbriand and Blainville.

The growth plan includes close to $40 million of investments by the franchisees and St-Hubert Group’s restaurant division in modernizing restaurants. Specifically, more than 20 restaurants will be renovated in Quebec, and 9 more will be opened by 2026, meaning that 70% of rotisseries in St-Hubert Group’s entire network will then be fully modernized.

St-Hubert Group says it is making investments in renovating its rotisseries. These rotisseries will reportedly showcase St-Hubert’s new visual identity with a revamped design.

The group produces and distributes food products under the St-Hubert brand, as well as under 26 other brands, and is investing to promote its growth in this sphere of activity.

The company will invest more than 11 million dollars in the Boisbriand and Blainville plants to modernize equipment, add new production lines and maintain a focus on increasing productivity. The company says it plans to launch 27 new products under the St-Hubert brand and 63 new products under other brands.

St-Hubert says it will also inject $650,000 into the construction of a new Research and Development Centre in Boisbriand, which it says should be completed in 2025.

St-Hubert Group – Investment Figures

Modernizing and opening restaurants: $37,414,000

• 2024 investments in 7 restaurants: $8,985,000
• 2025 investments in 12 restaurants: $14,079,000
• 2026 investments in 13 restaurants: at least $14,350,000

Optimizing food manufacturing plants: $11,800,000

• Investments by 2026 in the Boisbriand and Blainville plants: $11,150,000
• Construction of a new restaurant R&D centre in Boisbriand: $650,000

Total: $49,214,000