SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)

Subscriptions and other tools for reaping recurring revenues will be examined, explained, dissected and analyzed at SubSummit 2025, taking place May 28-30 in Dallas. More than 2,000 attendees are expected for the 10th anniversary event, which will feature over 100 speakers, including executives from leading retailers such as Albertsons, Staples, Panera Bread, Alibaba.com, GNC, FabFitFun and Madison Reed. SubSummit attendees represent multiple industries and sectors, including ecommerce, media, publishing, retail, streaming, SaaS, digital and automotive.

The event celebrates the evolution of the subscription, membership and loyalty economy, which has boomed over the past decade thanks to the expansion of streaming services and the lingering impacts of the COVID-19 pandemic. The show’s theme of “Level Up: Commerce Without Limits” points to the future, offering a video game-inspired/Tron-like experience across its session stages and expo hall that highlights innovation, risk-taking and growth through immersive storytelling, data-rich insights, and forward-thinking strategies.

Keynote presenters will include:

• Bolong Li, VP Global Head of Growth, Amazon Audible, discussing “Thriving Through Turbulence: Scaling Subscriptions in a Shifting Global Landscape”;
• Michael Broukhim, Co-founder and CEO, FabFitFun, talking on “A Decade of Subscription Growth with FabFitFun”;
• Courtney Owumi, VP, Consumer Experience and Membership Engagement, Shipt, sharing her take on “Loyalty Reimagined: How Shipt is Shaping the Future of Memberships”; and
• Trovon Williams, SVP, Marketing and Communications, NAACP, discussing “The Power of Purpose: How Subscription Models Can Drive Social Impact and Equity.”

SubSummit 2025 also will offer numerous networking opportunities, with more than 3,000 hosted one-on-one meetings and more than 225 sponsors.

Leveraging Data to ‘Crack the Code’ for Maximizing CPG Subscriptions

SubSummit 2025 also will feature dozens of breakout sessions designed to provide attendees with practical, actionable advice. Retail TouchPoints Editor Adam Blair will moderate a session titled “Cracking the CPG Subscription Code: Winning with Convenience, Loyalty and Recurring Revenue,” taking place on May 29 at 3:50 p.m. Central.

The session will explore not only the convenience benefits of auto-replenishment programs, a popular recurring revenue model, but also how offering subscribers flexibility, personalization and control can help lock in customer loyalty and create “stickier” customer experiences.

Speakers Natalia Alikhashkina, Head of Omni Programs at Albertsons, and Madalina Defta, CEO and Co-founder of Kaizen Food Company, a high-growth disruptor in the better-for-you pasta space, will share how they are leveraging data to build powerful, scalable subscription models, using tools such as cohort analysis, CRM insights and AI-driven experimentation to refine discounting strategies, optimize segmentation and boost retention.

For more information and to secure tickets to SubSummit 2025, visit the event’s web page.