Supreme PLC acquires Clearly Drinks for £15 million

Supreme PLC has acquired the trade and assets of Clearly Drinks Limited. The acquisition broadens Supreme’s product range, bringing non-vape annualised sales to over £100 million (£250 million, including the group’s vaping division).

Clearly Drinks, based in Sunderland, is a long-established, independently run manufacturer of canned and bottled-at-source spring water and soft drinks. The company supplies approximately 70 customers nationwide, including major UK retailers such as Waitrose, Aldi, Tesco, Sainsbury’s, and Farm Foods.

Founded in 1885, Clearly Drinks offers a wide range of products, including still and sparkling spring water, energy drinks, isotonic vitamin drinks, flavoured spring water, juices, coffee-based beverages, and mixers and tonics. Their brands include Perfectly Clear, Northumbria Spring, and Revolution Waves.

The business operates from a 150,000 sq. ft. freehold site with three natural spring water boreholes capable of accessing up to 300 million litres of fresh spring water. The facility features a new fully automated can line capable of producing 350 million canned drinks per year and packaging products in glass or PET bottles.

Clearly Drinks joins Supreme’s consumer goods portfolio, including vaping, lighting, batteries, and sports nutrition & wellness categories.

“We’re delighted to welcome the Clearly Drinks team to the Supreme family,” said Sandy Chadha, CEO of Supreme. “Their high-quality products and strong brand align perfectly with our strategy to diversify and grow. We look forward to supporting the team and expanding their brand presence across the UK retail space.”

For the year ended 31 December 2023, Clearly Drinks reported (unaudited) revenue of £22.4 million and adjusted EBITDA of £3.0 million, with further growth anticipated for the year ending 31 December 2024.

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