TASSIMO INVITES COFFEE LOVERS TO BREW AND RECYCLE WITH TERRACYCLE

Consumers Are Invited to “Green Their Morning Routine” and Recycle their Tassimo T-DISC Coffee Capsules Through the Tassimo Free Recycling Envelope Program

TORONTO, CANADA, (January 5, 2023) – TASSIMO, a Kraft Heinz Company brand, is partnering with international recycling leader TerraCycle to offer consumers a free and simple solution to recycle all varieties of used single-serve Tassimo brand T-DISC coffee capsules. Tassimo is known for its single-serve home brewing system that uses capsules to freshly brew a wide variety of hot and cold beverages, including coffees, lattes, cappuccinos, teas, and hot chocolate.

“More than 1.5 billion plastic coffee pods end up in Canadian landfills each year, making it critical that the industry take steps to reduce packaging waste and move to a more circular economy,” said Steven Tschirhart, Associate Director of Marketing – Canada Coffee. “We’re excited to partner with TerraCycle to bring a solution for our consumers to recycle their T-DISC coffee capsules across all Tassimo brands in Canada at no cost to them.”

Through the Tassimo Free Recycling Envelope Program, coffee connoisseurs are invited to visit the TerraCycle program page a https://www.terracycle.com/en-CA/brigades/tassimo-ca and request a free envelope using the order form provided. Once the envelope arrives, remove the prepaid return label from inside the envelope, affix it to the outside, covering your address and fill it with your used Tassimo T-DISC coffee capsules. When full, simply seal the envelope and drop it at your nearest UPS store, where it will be delivered to TerraCycle for recycling.

“At TerraCycle, we understand Canadian’s love affair with a great cup of coffee – we share the sentiment,” said Tom Szaky, TerraCycle Founder and CEO. “Through the Tassimo Free Recycling Envelope Program, coffee connoisseurs can enjoy their favorite pick-me-up and easily reduce waste sent to landfill, all without sacrificing the enjoyment of their favorite brew.”

The Tassimo Free Recycling Envelope Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling program, visit www.terracycle.ca.

About Kraft Heinz Canada

Kraft Heinz Canada is the country’s largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.

About TerraCycle Canada

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals, and has raised over $44 million for schools and nonprofits since its founding more than 15 years ago. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit www.terracycle.ca.

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