The No Meat Company introduces new brand and pack design

International plant-based food brand The No Meat Company, which is a Livekindly Collective brand, is launching new meat-free sausages and Hot & Spicy No Chick Strips in more than 700 Iceland and The Food Warehouse stores nationwide.

At the same time The No Meat Company, which was launched by Iceland in 2018, is rolling out its new contemporary packaging across its entire range.

“We are very excited about the re-branding of the No Meat Company and the new packaging. Great tasting, convenient and affordable plant-based foods are very important to our customers”, said Richard Walker, managing director Iceland Foods.

Domenico Speciale, general manager UK from The No Meat Company, which is one of Livekindly Collective’s brands, said the brand is all about fuss-free food, offering staple products that can easily be incorporated into anyone’s favourite meals without reaching for a recipe book for inspiration. “The new look and feel of No Meat represents exactly that,” he added.

Meat-Free Sausages are made from a blend of pea and wheat proteins, flavoured with herbs and spices, with oyster mushrooms for depth of flavour. It has a plant-based skin for “extra-real sausagey bite” and it will give the sear from the pan or BBQ. RRP: £2.25

Hot and Spicy No Chick Strips is made with pea protein and is 100% plant-based. RRP: £3.00

The No Meat Company’s new design and packaging supports the broad taste appeal of no meat products.

The No Meat Company partnered with Sunhouse Creative to balance creating simple yet distinctive brand assets for stand-out with plant-based category signposting.

“Our carton box products have been designed with two front-faces in landscape and portrait to make it easier for shop staff to merchandise our product, and for consumers to see the brand and product name from all angles,” explained Neville Tam, brand lead at The No Meat Company.

Products in cartons are made from fully recyclable cardboard and are plastic-free. And The No Meat Company are looking to go much further on the sustainability journey in the future with more sustainable packaging coming soon.

A new advertising campaign idea “Say YES to NO MEAT” has been designed to appeal to people who want to make a positive change by making some plant-based switches, but have questions over how much commitment to change they’ll have to make.

Related content