The nominees for the FRUIT LOGISTICA Innovation Award 2025:
Sustainable: the Organic Raingrown Avocado. The Organic Raingrown Avocado comes from the rainforest of Eosta/Nature & More, a company from the Netherlands. It is the first organic avocado that is available all year round – and the first to be grown without artificial irrigation, using rainwater only. Against the backdrop of growing consumer demand and global water shortages, Eosta is presenting a sustainable solution for growing avocados. Eosta/Nature & More supports smallholders by providing a secure living wage.
Organic Raingrown Avocado, Eosta/Nature & More, Netherlands, Hall 3.2, Stand B-44
Reliable: strawberries from a sustainable supply chain. Under the brand name ALDINA, the discount supermarket chain ALDI SÜD is marketing a single strawberry variety in Germany – and guaranteeing producers purchases throughout the entire season. The concept’s aim is to boost strawberry production in Germany. Thanks to transparent pricing and purchase guarantees for a highly delicate and perishable product, there are long-term economic benefits for everyone involved. For consumers, the focus on a single variety goes hand in hand with a promise of good flavour.
ALDINA, Frutania, Germany, Hall 27, D-32
Flamboyant: an orange with a wow effect. The Onix orange is impressively good-looking, versatile and resilient. Its skin colour shimmers bright orange and burgundy red. The pulp features natural pigments, is juicy, has a strong flavour and is rich in antioxidants and vitamins. ONIX™ oranges are grown in Spain and have a particularly long shelf life. This innovative product comes from Germany. It is marketed by AMFRESH Spain Citrus as a “sustainable citrus fruit wonder“ and targets the premium consumer segment.
ONIX™, AMFRESH Spain Citrus, Spain, Hall 8.2, A-80
Enchanting: a mandarin for Halloween. Halloweena™ is a brand new mandarin variety in the shape of a pumpkin. It is easy to peel, practically seedless, sweet in flavour – and an ideal Halloween snack due to its shape and shiny skin. It represents an attractive and healthy alternative to the usual treats. The fruit is cultivated sustainably to strict standards in Spain and ripens just before Halloween. According to Genesis Fresh in Spain (an innovation from the UK), farmers can look forward to record yields.
Halloweena™, Genesis Fresh, Spain, Hall 8.2, A-80
Compact: savoy cabbage as pointed cabbage. Samantha is the world’s first savoy cabbage with a pointed head (an innovation from Denmark). It weighs less than 500 grams per cabbage. With its compact shape, firm leaf structure and distinct colour, it stands out on supermarket shelves and can be prepared in many ways. It offers an entirely new cabbage experience, slightly sweet in taste, rich in fibre and vitamins, and is suitable for salads, wok and barbecue dishes. Sealing options extend the shelf life and ensure less waste.
Savoy pointed headed cabbage Samantha, Bejo Zaden, Netherlands, Hall 1.2, C13
Source: westerngrocer.com