Pure Green Farms, the Midwest hydroponic greenhouse which had its official launch earlier this year, announced this week they will be moving forward with their expansion plans after taking on a new investor, Paul J. Mastronardi.
Mastronardi chose to invest in Pure Green Farms because of the technology of the greenhouse and its growing system that produces one of the highest quality leafy greens in the Midwest. Paul J. Mastronardi’s advisory board includes former COO of Loblaws, Grant Froese, former President/COO of CVS, Charles Conaway, as well as current CEO of Perennial Brands, Jakob Ripshtein.
Paul Mastronardi
“It’s no secret that the landscape of food supply chains is changing at a dramatic pace,” Mastronardi stated. “We think this new greenhouse model using sustainable growing methods to produce fresh lettuce locally will withstand the test of time and prove to be better from an environmental, efficiency, quality, and safety perspective.”
The partnership elevates the company with a team that has a deep understanding of the supply chain process. Mastronardi has experience with building a vertically integrated business and plans to further solidify the Pure Green Farms operation. Mastronardi has seen immense success in the tomato greenhouse category and plans to bring that expertise to the greenhouse lettuce business.
“We have seen a demand in the supply chain for local produce,” Mastronardi states. “At Pure Green Farms, we have 100% control from seed to plate and we believe this to be our key advantage.”
The investment also speaks to the farm’s commitment to continue to provide the best local, sustainably grown leafy greens on the market. The opportunity for a stronger retailer strategy will be brought forward with Mastronardi’s insights.
“We’re proud of the product we have and want to share our greens with a wider base of customers,” said Joe McGuire, CEO of Pure Green Farms. “We appreciate Paul J Mastronardi’s investment and partnership to be able to help us reach that goal. I very much look forward to seeing what the future holds for the greenhouse.”
Joe McGuire