Three Regional Grocers Tap Instacart to Power Ecommerce Sites

Canseco’s Market, Harps Foods and Price Chopper have joined the 600+ retail banners using Instacart Storefront to support their ecommerce sites. The solution features built-in catalog services and automated marketing campaigns as well as flexible fulfillment solutions that allow retailers to choose the model that works best for their stores.

“We’ve come a long way in our digital journey by launching our app and website powered by Instacart Storefront,” said Alexis Canseco, Manager of Operations at Canseco’s Market in a statement. “As a locally owned-and-operated grocer, it’s impactful for Canseco’s to provide our customers with the ability to shop online, so they can access fresh groceries and discover new products for same-day delivery throughout New Orleans.”

Instacart Storefront also includes access to a store associate app designed to help them pick and pack orders, allowing retailers to tap into the Instacart Shopper network to fulfill orders without using their own staff. Retailers that upgrade to the Instacart Storefront Pro tier have access to additional features including:

• Customizable merchandising;
• Self-service marketing tools;
• The ability to add a retail media network using Instacart’s Carrot Ads solution;
• A dedicated Instacart support team; and
• Support for third-party integrations such as coupons, loyalty and POS technologies.

“Instacart Storefront offers our team the opportunity to easily configure and deploy a custom-branded website, particularly as we continue to grow the number of banners we own and operate,” said David Ganoung, SVP of Marketing and Chief Marketing Officer at Harps Food Stores, which operates supermarkets in five Midwestern and Southern states, in a statement.

“Standing up an end-to-end, full-service website was a tall order, but Instacart’s team has continued to support us in our goal of creating a platform that allows our customers to order items for delivery directly through our website,” said Casie Broker, Chief Marketing Officer at the Kansas City, Mo.-based Price Chopper in a statement. “Our partnership with Instacart means that we don’t have to spend additional effort maintaining operations.”