Tiffin Groff Joins Kraft Heinz

Kraft Heinz announced today that Tiffin Groff will join the organization as the new Head of North America Coffee. With more than two decades of experience leading organizations for consumer-packaged goods companies, Tiffin brings a new level of expertise to our business. Enabled by the skills and experiences she has developed as a strategic leader; Tiffin has worked with many customers across the North America market and is uniquely positioned to connect our Kraft Heinz North America Coffee growth ambition to customer strategies and needs.

Most recently, Tiffin led Peet’s CPG Coffee business, helping it to grow from $70 Million to $700 Million over the past 10 years. Previous to that, she played key roles at Diamond’s Company, The Clorox Company, Bell-Carter Foods, Del Monte Foods, and Tanimura & Antle.

A dynamic and transformational leader, Tiffin’s knowledge of the coffee industry and synergistic go-to-market approach will support our goals and help to revolutionize Kraft Heinz as a leading food and beverage company in the coffee space.