Toronto-Based B12GIVE Sets Goal to Cut 25,000 Kilograms of Food Waste in 2024

TORONTO, November 21, 2023—In response to Canada’s $49 billion food waste issue, Tony Colley, CEO of B12Give, has unveiled an ambitious goal to divert more than 25,000 kilograms of surplus food using their trailblazing B2B delivery app in 2024.

B12Give is a B2B platform that rivals the efficiency of UberEats and addresses the nation’s staggering food waste problem, aiming to assist the 1 in 7 Canadians grappling with food insecurity.

B12Give not only ensures food reaches communities in need within 2 hours but also provides businesses with data-driven insights to achieve Environmental, Social and Governance (ESG) goals, reduce surplus, and minimize environmental harm. Operating daily, B12Give offers a cost-effective, sustainable service, complete with detailed impact reporting.

“Both food waste and food insecurity are pressing issues in Canada, and initiatives like B12Give are vital in tackling these complex problems,” said Colley.

B12Give’s impact transcends social good; it provides reporting tools that enable the tracking and reduction of food waste, along with measurable metrics to enhance their sustainability reports, demonstrating a commitment to environmental stewardship and social responsibility.

FROM FOOD INSECURITY TO CEO: TONY COLLEY’S MISSION

Tony Colley’s personal experience of living with food insecurity injects the mission with a deep-seated urgency. 

“Having experienced food insecurity, I know the critical need for sustainable solutions,” shares Colley. “Every meal saved by B12Give represents a step towards a better future for our community.”

Since 2022, B12Give has distributed over 31,000 nutritious meals in the GTA, preventing the release of 157,000 pounds of methane into our atmosphere, with its partners including The Fairmont Royal York, Oliver & Bonacini, and Shopify. Recognized by the Telus Pollinator Fund and the “Clean50 Top Project,” and supported by the DMZ and AMEX Blueprint, B12Give is now poised for further impact, with $196,000 raised in the past two years.

FACTS-AT-A-GLANCE

• According to Second Harvest, annually, a staggering 58% of all food produced in Canada is wasted, with FBOs contributing 79% of this waste.
• These entities generate 3.2 million metric tonnes of surplus edible food per year, yet an alarming 96% goes un-salvaged.
• The environmental toll is significant, with food waste producing 56 million tonnes of methane annually, a greenhouse gas far more damaging than CO2.

To learn more about B12Give, please visit the website, B12Give.ca.

ABOUT B12GIVE

B12Give, an on-demand B2B food delivery platform in Canada, is dedicated to combating food waste and food insecurity, with a vision to redistribute 100% of avoidable food waste by 2030.