Toronto skin-care founder stays true to stylish, sustainable mission

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A fan of the luxe natural skin-care brands she had encountered from Europe, Gaelyne Leslie set out to create a similar line of her own in 2010.

Nearly 15 years later, the Toronto-based entrepreneur’s mission of creating skin-care products that are ‘sustainable yet stylishly packaged’ is still going strong with her line: Crawford Street Natural Skin Care.

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“Timeless formulas with high-quality ingredients in beautiful bottles,” Leslie summarizes of the brand’s offering, which includes products for face and body such as cleanser, oils and natural deodorant.

We caught up with Leslie to learn more:

Q: What is Crawford Street Natural Skin Care?

A: Toronto’s own Crawford Street Skin Care has reinvented the beauty industry’s skin-care category with its luxurious line of all-natural products. Produced meticulously in small batches, each product reflects a commitment to quality and sustainability.

The inspiration behind Crawford Street came from my vision: a desire for skin-care products that blend natural ingredients with elegant, eco-friendly packaging and inspired by European skin-care products that combine timeless formulas with exceptional craftsmanship.

Crawford Street Skin Care is more than just skin care; it is a sophisticated experience with high-quality ingredients and beautifully designed bottles — redefining what it means to care for your skin.

Q: What makes it unique?

A: At Crawford Street we look to the past to inform the present. We are not driven by what is trending in the beauty industry, instead we look to the skin-care routines of our grandmothers and great-grandmothers to provide inspiration.

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Beautiful women of the past knew the power of plant-based ingredients for our appearance and overall health. At Crawford Street, we apply this ancient wisdom to our modern skin-care products, thoughtfully formulated with pure ingredients, to leave your skin luminous Simplicity is our mantra. We select simple, effective ingredients and combine them into uncomplicated formulas.

Q: Who is the target customer?

A: Our customers are mainly women ages 35 to 70 with an interest in natural skin-care products that are effective and feel great.

Q: Is there a ‘hero’ product in the line?

A: Our Restorative Facial Oil ($58) is one of our most loved products. It’s a luxurious combination of powerful anti-aging oils including rosehip and avocado, known for its ability to reduce fine lines and wrinkles. And it smells divine.

Q: What is the price range?

A: Crawford Street Skin Care is a premium line of natural skin-care products with mid-range pricing that reflects our dedication to sourcing the highest quality ingredients and sustainable packaging. We are mindful of using ingredients that are organic, sustainable and fair trade. Our goal is to provide products that reflect our commitment to using the best natural ingredients to create healthy and effective skin-care products.

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Q: And where can people learn more?

A: Visit our website Crawfordskincare.com to find out more about our products and our vision and sign up for our newsletter for lots of natural skin-care tips.

Aharris@postmedia.com

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