Tre Stelle is launching CHEEZMADE, the world’s first-ever meat alternative made from 100% Canadian Cheese.

CHEEZMADE offers chicken-less burgers and nuggets that look, smell and taste just like chicken.

Unlike many other meat alternatives, CHEEZMADE is high in protein and calcium, and made with no artificial colours, flavours or preservatives.  And it’s prepared in Canada from real cheese with support by both the Dairy Farmers of Canada and Dairy Farmers of Ontario. 

Essentially, CHEEZMADE is a better-for-you, dairy-based meat alternative that provides the same savoury taste and texture as chicken. Delicious, nutritious and chicken-less!

Tre Stelle’s decision to develop CHEEZMADE was based on market research and testing that included the following findings:

  • 45% of Canadians identify as flexitarians and are looking to replace animal proteins in 1-2 meals per week
  • 53% of Canadians say they eat meat alternatives
  • Total plant-based alternative products have grown in Canada by 780% since 2018
  • There is a deficiency in simulated chicken offerings in the market today
  • No one has created a meat alternative made from 100% cheese

On July 27th CHEEZMADE will officially launch in Canada during a media and VIP event with Andre DeGrasse as the spokesperson, along with dietician Abbey Sharpe.  We would love for you to join us for this event – but in the meantime, we wanted to give you a sneak preview before other media outlets.

Below is a list of stores, sizes and pricing:

Retail Price

  • Nuggets – $11.49 – $11.99
  • Burger – $12.49 – $12.99

Size & Quantity:

Burgers:

Nuggets:

Confirmed Grocers with product available now:

  • Walmart
  • Sobeys
  • Metro
  • Food Basics
  • Foodland
  • Freshco
  • Safeway
  • Thrifty Foods
  • Voila
  • Loblaws (end of summer)
  • More to come!

Source: westerngrocer.com

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