Tree of Life Canada ULC announces the appointment of Patrick Heffernan to Chief Operating Officer

[Mississauga, ON] – [February 15, 2024] – Tree of Life Canada announces the appointment of Patrick Heffernan to Chief Operating Officer effective February 2024. Patrick brings over 25 years of experience in various executive positions in Retail & Foodservice including Sobeys, Metro, Rexall & Recipe Unlimited. In his new role, he will oversee Sales, Operations, Foodservice, Brand Development, and IT as the company continues to expand within the Canadian market. He will continue to report directly to Lisa MacNeil, President of Tree of Life Canada. Lisa notes this change will allow the company to remain focused on its strategic vision. This includes the expansion of its Mississauga DC which will provide close to 800,000sq ft of warehouse space in Canada, supporting its National Foodservice Broker Partnerships, onboarding the recent acquisition of Legacy Distribution which significantly expands Tree of Life’s presence in Fresh and 3PL, along with implementation of SAP’s S4/Hana platform scheduled for early 2025.

About Tree of Life Canada

Tree of Life is a fully owned subsidiary of KeHE, an employee-owned distributor based in Chicago with B-Corp certification. With the Canadian head office in Mississauga and regional offices in Surrey, Calgary, and Montreal, the company is the exclusive distributor of some of North America and Europe’s largest brands including Kikkoman, Tyson, Fever Tree, San Benedetto, Walker’s, and McVitie’s. The company is one of Canada’s largest full-service distributors of food products to both the Retail and Foodservice channels with the capability to service over 105,000 outlets where food is sold & served within the Canadian market.

Media inquiries: canada.communications@treeoflife.com