Livekindly Collective (LKC), a collection of plant-based food brands, buys Alpha Foods. It is LKC’s sixth food brand acquisition since its founding in 2020.
Alpha has offices in California and British Columbia. It sells its products in the frozen food section of major retailers including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson’s, Sprouts, etc.
“The strategic acquisition of Alpha’s assets will allow us to significantly increase our U.S. presence and bring innovative, delicious products to consumers in the U.S. under the Alpha brand. We are confident in the long-term prospect for this dynamic market,” said LKC CEO David Knopf.
Alpha co-founder and chief innovation officer, Loren Wallis, added, “Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets.”
With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in North America.
Source: www.foodincanada.com