Venturepark Labs and Sobeys renew partnership

Venturepark Labs renews its partnership with Sobeys.

With various types of CPG support initiatives in Canada, the partnership will help local consumer-packaged goods entrepreneurs across Canada from the ideation phase to commercialization through a range of programs, including Venturepark’s Concept to Market Sprint program, its 20,000 sf food incubator and commercial kitchen and the Accelerator program.

“Canada is a resource rich nation and a breeding ground for entrepreneurship and innovation. We are proud to renew our partnership with Sobeys, a testament of our shared commitment to championing Canadian entrepreneurs and the commercialization of their products,” said Arlene Dickinson, CEO of Venturepark Labs. “Through this partnership, we help pave the way for a future where the success of our homegrown brands translates into the success of our country.”

Forged in 2020, this partnership offers entrepreneurs in Venturepark’s programming valuable support including coaching from Sobeys’ local development specialists and opportunities to bring their products to the grocer’s store shelves within a region or across Canada.

“Teaming up with a non-profit organization that has a strong commitment to support CPG startups like Venturepark Labs has been a really positive experience,” said Rob Allsop, vice-president, national sourcing and supplier engagement at Sobeys. “With the invaluable support from Venturepark Labs, many of these brands gain crucial insights before hitting retail shelves. This partnership is poised to continually fuel entrepreneurial growth and success”