In mid-June, during the peak of the fourth Covid-19 wave, up to 100,000 tons of lychee were sold, sourced from Bac Giang Province. Bac Giang’s lychee growers have had the best harvest ever, but this is also the first time they have faced a pandemic.
In early May, 28,100 hectares of Bac Giang lychees were about to be harvested when the fourth wave of Covid-19 broke out. Lychee farmers were under great pressure, having to harvest 180,000 tons of lychee within just two months.
An urgent plan was developed with three campaigns: protecting lychee growing areas; promoting lychee sales on e-commerce sites and via large-scale modern retail channels; exporting lychee to the largest market, China, and promoting the export of high-quality lychee to the picky markets of Japan, Australia and the EU.
To date, about 30,000 tons of lychee have been ordered by Chinese traders. It is expected that this market will buy 85,000 tons of lychees.
This year Bac Giang lychee is sold on six e-commerce platforms including: Sendo, Voso (Viettel Post), Tiki, Shopee, Postmart (VNpost), and Lazada. More than 300 tons of Bac Giang lychee were sold on these sites within the first few hours. Bac Giang lychee also sold during livestreams for the first time.
Source: vietnamnet.vn