Violife Becomes Top Dairy-free Cheese Brand

TORONTO — Violife has become Canada’s leading dairy-free cheese brand, securing the top spot in the market four years after entering Canada. The brand now holds a 31.1 per cent dollar share and 34.2 per cent unit share of sales in the dairy-free cheese category, according to Nielsen data for the latest 12 weeks ending January 25, 2025.

“This milestone is a testament to the power of unparalleled taste and texture. We are honoured that Canadians have chosen Violife as their go-to dairy-free cheese,” said Meryem Leyoussi, commercial and brand lead, Violife Canada. “We remain committed to ensuring Canadians never have to compromise on flavour, texture, or melt.”

Violife’s rise is marked by a series of recognitions, including:

• BrandSpark 2025 “Best New Product” award for the Violife Creamy Block, determined by feedback from over 12,400 Canadian consumers.
• Canadian Grand Prix New Product Awards finalist for the Violife Creamy Block
• The #1 Dairy-Free Cream Cheese Brand in Canada, with a 29.4 per cent dollar share in the category.

The brand recently introduced new mozzarella and cheddar shreds, reformulated for better flavour, melting, and stretching performance. It also offers a cream cheese block that is whippable, spreadable, and bakeable.

“This recognition is a milestone in our journey to redefine dairy-free cheese,” said Leyoussi. “We look forward to continuing our mission of delivering exceptional plant-based cheese options to Canadians.”