Violife launches its first ever vegan alternative to dairy cream

Violife, the UK’s leading alternative to cheese, has announced the launch of its new Viocreme, available in Asda and on Ocado now (£1.50 RSP).

The launch of new Viocreme sees Violife further expand its dairy alternative portfolio with its first vegan alternative to cream product – providing customers with options that all can enjoy, with the great taste they love. The latest innovation from Violife joins the recently launched Vioblock, the brand’s first butter alternative product, and Viospread.

Rich and creamy, new Viocreme can be cooked, baked, topped and poured in the same way as dairy cream and used in customers’ favourite festive dishes. 100% vegan, Viocreme is made from seven natural ingredients including a blend of coconut and rapeseed oils, lentil protein, natural flavour, maize starch, and a touch of beet sugar and rock salt.

Bianca Harris, senior marketing manager at Violife, says: “At Violife we’re committed to continue innovating the Dairy Alternatives category and are thrilled to see our first cream alternative, Viocreme, hit the shelves. 100% vegan, Viocreme can be enjoyed by everyone and, as it largely emulates the properties of dairy cream, it is truly versatile. Joining Vioblock and Viospread, we’re excited to now offer a fuller dairy alternative range, beyond cheese alternatives, to flexitarians, vegans or vegetarians searching for plant-based dairy products that taste and act like the real thing.”

Like all other Violife products, not only is Viocreme 100% vegan but it is completely free from: dairy, soya, gluten, lactose, nuts, preservatives and emulsifiers, meaning it is suitable for everyone regardless of dietary requirements.

For further product information and recipe inspiration, visit the Violife website: www.violifefoods.com

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