Vitafoods Europe 2024: Givaudan to showcase the power of botanicals with new concepts

Givaudan will showcase consumer-inspired concepts such as instant drinks and gummies that feature its branded botanical ingredients at Vitafoods Europe (14-16 May 2024 in Geneva). These new concepts will demonstrate effective ways of addressing the growing demand for immune support, urinary tract health, cognition, relaxation, energy, and gut health.

Designed to ensure an optimal sensory experience and accompany consumers throughout the day, each of the concepts features solutions from Givaudan’s extensive portfolio, including health, taste, and flavours ingredients. The early morning concept presents an instant drink, providing a boost of natural caffeine with our innovative guarana extract, paired with a citrus flavour. For midday, the concept comes in a refreshing peppermint-flavoured gummy format, featuring Cereboost Givaudan’s American ginseng that has been demonstrated to support attention and memory. Finally, the evening concept offers a relaxing experience, leveraging the power of valerian in a gummy format with a tasty black tea peach flavour.

Amandine de Santi, ingredients portfolio director, taste & wellbeing Europe at Givaudan, said: “The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial. Givaudan leverages its in-depth knowledge of taste to successfully address off-notes in active botanicals using our extensive range of masking and flavouring solutions. By sharing our expertise in both taste and botanicals with our customers, we are able to co-create appealing consumer experiences that offer powerful benefits and that satisfy the desire for great taste backed by sound science.”

Reflecting its commitment to science-backed ingredients, Givaudan will unveil the results of a ground-breaking clinical study on Pacran during the event. Pacran is an extensively studied whole cranberry ingredient for urinary tract health. This study showcases the efficacy and reliability of Pacran, further reinforcing Givaudan’s expertise in developing science-backed nutra solutions. Visitors can learn more about the clinical study by attending a presentation in the New Ingredients Theatre on May 14 at 3:30pm CET.

Vitafoods visitors will also be able to further explore online the science and sourcing stories behind many of these powerful botanicals on Givaudan’s new Health & Nutrition Hub, which showcases the company’s portfolio of branded ingredients. This new digital platform illustrates how natural ingredients, careful raw material selection and sustainable practices, combined with scientifically proven benefits, can help customers differentiate their end-products to resonate with consumers.

Givaudan will welcome visitors to Vitafoods Europe at stand G110.

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