W K Kellogg legally commits to removing synthetic dyes by 2027-end

WK Kellogg signs a legally binding agreement to remove artificial food colourings from its cereals by the end of 2027.

While other food companies have verbally committed to removing food dyes, Kellogg’s is the first to officially sign a legally binding agreement confirming it will remove food colourings from its products sold in the U.S.

“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” said Attorney General of Texas Ken Paxton. “The signed Assurance of Voluntary Compliance demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.”

Attorney General Paxton previously issued a Civil Investigative Demand to Kellogg’s in February of this year and launched a formal investigation in April after Kellogg’s claimed it would remove petroleum-based food colourings in the United States, but did not do so.