Well to partner with GoodLeaf Farms

Well Beverages (CNW Group/Well Juicery Canada Ltd.)

TORONTO — Canadian juice and superfood beverage brand Well has announced its partnership with indoor farming company GoodLeaf Farms.

Well’s co-founder Jeff Tumbach explained in a company statement that this will help them mitigate the negative impacts of current farming practices on the earth. He added that his company looks to local supply first when producing their juices and elixirs.

One of the things this partnership will allow them to do is have GoodLeaf’s “super spinach” shipped to Well’s facility in Toronto. The company expects the shorter time and distance between the two locations will help them produce the freshest beverages possible.

“Aligning with companies that share our beliefs and values of quality, sustainability, and local sourcing will continue to grow as we further develop our brand and offering. We look forward to announcing new products in partnership with GoodLeaf in the near future,” said Tumbach in a statement.

GoodLeaf produces baby spinach in  climate-controlled, indoor vertical farms in North America. Since GoodLeaf’s vertical farms are indoors, the company considers them to be a safe, controlled environment free of pesticides, herbicides, and fungicides. They are also protected from extreme weather, and the company does not have to worry that a late frost will kill a young crop for example.

“It’s fantastic to find another Canadian company as passionate about making the planet and people better as we are at GoodLeaf. Sharing a vision around health and sustainability has made bringing this partnership to life easy,” said GoodLeaf vice president of corporate development Juanita Moore in a statement.