WOOLAID LAUNCHES IN CANADA WITH THE WORLD’S FIRST BIODEGRADABLE, MERINO WOOL BANDAGE – FREE FROM FOREVER CHEMICALS

Made from ethically sourced merino wool and free of PFAS found in 65% of plastic bandages, WoolAid is engineered for outstanding performance, breathability, and rapid biodegradation

Banff, Alberta, Canada (May 21, 2025) — WoolAid, the world’s first biodegradable bandage crafted with merino wool, has officially entered the Canadian market and is now available in more than 500 Sobey’s nationwide. Designed to outperform conventional plastic bandages, WoolAid offers a breathable, skin-friendly, and environmentally responsible alternative—bringing meaningful innovation to a category long defined by synthetic, petroleum-based materials.

Engineered from ethically sourced merino wool and crafted with high-fashion textile innovation, WoolAid is redefining what a bandage can be. Merino Wool is natural, renewable, and fully biodegradable. It is by nature a circular fibre that supports a healthier planet. Unlike traditional plastic-based bandages—65% of which contain forever chemicals—WoolAid is gentle on skin, kind to the planet, and built to perform when it matters most.

Originally inspired by a problem faced on the rugged trails of New Zealand’s Southern Alps—where hikers decked out in high-end gear still suffered from blisters after just a few days—WoolAid’s founder began questioning why natural, high-performance materials weren’t being used in wound care. What began with loose wool tucked into socks turned into a years-long pursuit of a better solution.

“It never made sense to me that we’d go to such lengths to buy natural, technical fabrics for our bodies—but then use petroleum-based plastic on our skin when it’s at its most vulnerable,” said Lucas Smith, who started the company at just 20 years old. “It took us years to secure global patents and build the supply chain to make this happen, but we knew the world needed a cleaner, smarter way to heal.”

The result? A medical-grade, FDA Class I bandage that’s naturally antimicrobial, hypoallergenic, and designed to feel like nothing at all. With merino wool’s unique crimped structure and adaptive properties, WoolAid bandages stay in place, breathe with the skin, and break down in soil within four months—returning nitrogen and phosphorous to the earth as they decompose.

WoolAid sources its wool from merino sheep raised in some of the harshest climates on earth—where their fleece must adapt to extreme cold and heat. Processed using the same high-standard systems trusted by Italian fashion houses, this wool delivers a rare blend of performance and craftsmanship. It’s a smarter way to heal—whether you’re at home, on the trail, or anywhere in between. Learn more at woolaid.com.

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About WoolAid

WoolAid is the world’s first high-performance bandage made from merino wool—a natural, breathable, and biodegradable alternative to traditional plastic-based wound care. Founded in New Zealand and now available in Canada, WoolAid was created to bridge the gap between sustainability and skin healing. The brand’s patent-protected technology uses ethically sourced wool from merino sheep raised in extreme climates, creating a bandage that’s naturally antimicrobial, hypoallergenic, and designed to disappear into the earth after use. WoolAid is redefining wound care—one bandage at a time. Learn more at www.woolaid.com.