Yoplait Liberté Canada appoints new CEO

Yoplait Liberté Canada names Claire Bara as CEO.

Bara previously served as president of A. Lassonde. She also held several senior leadership roles at well-known Canadian companies such as RONA, Sobeys and Molson Coors.

“Claire’s extensive experience in the consumer goods industry and her in-depth knowledge of the Canadian market will be a tremendous asset to drive our growth ambition in Canada. I have every confidence that Claire will continue developing the potential of our two iconic brands with her teams and deliver healthy, delicious dairy products to Canadian consumers,” said Myriam Riedel-Kienzi, CEO of Yoplait International.

“I am deeply honoured and excited to lead Yoplait Liberté Canada at such a pivotal time for our industry. As Canadian consumers increasingly seek local, wholesome products made with care, I am proud to join a company that has, for decades, been dedicated to offering high-quality dairy products made with 100 per cent Canadian milk from local farms,” shared Bara.