Agritech platform raises funding to tap India’s $50 bn fruit & vegetable segment

Vegrow is a young Indian business-to-business agritech platform for fruits and vegetables. It has raised $13 million in a series A investment round co-led by Lightspeed Venture Partners and Elevation Capital. The round also saw participation from existing investors Matrix Partners India, Ankur Capital, Better Capital and Titan Capital.

Founded in 2020, Vegrow has scaled rapidly among both farmers and B2B customers, resulting in nearly 20x top-line growth. It has a presence in over 30 cities. At the heart of this growth is their unique technology platform, which powers everything from farm discovery, produce quality profiling, market intelligence to smart matchmaking between farm-level inventory and customer requirements.

According to, the funding would help the firm to expand to 100 cities, invest in technology and launch new products. Vegrow was founded by IIT alumni Praneeth Kumar, Shobhit Jain, Mrudhukar Batchu and Kiran Naik.

Source: Fresh Plaza