The innovative blends deliver unparalleled taste and texture for a broad range of baking and pizza applications
MISSISSAUGA, ON, April 25, 2022 — Ardent Mills, the premier flour-milling and ingredient company, today announced the launch of its new certified gluten-free flour blends and Keto-friendly flour blends for the Canadian market. The expansion of its portfolio comes as a natural next step in Ardent Mills’ strategic growth plan to further invest in alternative grain capabilities and diversify its portfolio of solutions, building upon its traditional flour business.
A major step for the industry, Ardent Mills’ Keto-friendly flour blends can be used as a replacement for conventional flour without compromising taste, texture or functionality, while its new gluten-free flour blends offer ease of use for a variety of formats.
“Interest in Keto-friendly and gluten-free lifestyles continues to grow as consumers seek solutions that match their personal health values and preferences. In fact, Keto is the fastest growing ‘healthy claim’ appearing on menus1, and 44 percent of consumers eat gluten-free at least some of the time, according to Ardent Mills proprietary research,” said Elaine O’Doherty, Canada marketing lead, Ardent Mills. “Our new Keto-friendly blends and gluten-free blends provide bakers with uncompromised formulations for keto-friendly or gluten-free applications.”
The new flour blends will be available for purchase directly through Ardent Mills Canada and bakery and foodservice distributors across Canada. The new products include:
“Today, consumers expect food choices that align with their individual diet preferences and these latest alternative offerings are a major step forward in making that a reality,” said Buck Vanniejenhuis, Canada general manager, Ardent Mills. “We’re thrilled that we can now offer bread and bakery manufacturers, retail and wholesale bakeries, and foodservice and pizza chain operators a one-stop shop for all their flour and alternative grain needs. Ardent Mills is truly at the forefront of this space, and I look forward to continuing to grow our portfolio in the years to come.”
As part of the company’s long-term plan for strategic growth, Ardent Mills continues to invest in the alternative grains space. Most recently, the company acquired the business assets of Firebird Artisan Mills, based in Harvey, ND, which provides dedicated certified gluten-free milling capabilities.
For more information, please visit https://www.ardentmills.ca/products/innovative-flour-blends/.
ABOUT ARDENT MILLS
Ardent Mills is committed to transforming how the world is nourished. As the premier flour-milling and ingredient company, we cultivate the future of plant-based solutions to help our customers and communities thrive. We operate in more than 40 locations that specialize in flour, quinoa, pulses, and organic and gluten-free products that drive emerging nutrition and innovation across plant-based ingredients. Our holistic portfolio empowers us to meet the complex needs of customers today while focusing on the growing needs of tomorrow’s consumer. Deeply rooted in communities throughout North America, we operate in Canada, the US and Puerto Rico with company headquarters in Denver, Colorado. We employ more than 100 certified millers and support thousands of local jobs that contribute billions of dollars to local economies — helping our people, our customers, and families everywhere flourish. To learn more about our mission and our solutions, visit ardentmills.com.
1Technomic Menu Food Trends September 2021