Asahi Canada signs distribution agreement with Coldhaus Direct

Asahi Canada signs a strategic partnership agreement with Coldhaus Direct, who will represent the company’s portfolio across Ontario’s Convenience & Gas channel, as well as Walmart.

This collaboration will help expand Asahi Canada’s reach in Ontario. The portfolio includes Peroni Nastro Azzurro, Asahi Super Dry, Grolsch Pilsner, Pilsner Urquell, Tyskie, Lech, Kozel, Żubr, and RTD Vodka Mudshake.

Peroni Nastro Azzurro and Asahi Super Dry brands have also launched new 4x500ml can pack formats.

Katelin Bernard, head of sales at Asahi Canada, said, “We’re thrilled to be working with Coldhaus Direct. We’re aligned in our ambition to empower retailers to leverage our international premium offering and their instore support to drive growth, and through doing this, offering consumers more choice in the convenience & gas channel.”

With more than two decades of experience in direct store delivery and convenience retail, Coldhaus Direct will support Asahi Canada through frontline sales execution.