Canadian-based Snackruptors acquires Hain Celestial’s North American snacks business

Hain Celestial sells its North American snacks business, including Garden Veggie Snacks, Terra chips and Garden of Eatin’ snacks, to Snackruptors, a Canadian, family-owned snacks manufacturer, for US$115 million in cash.

This transaction allows Hain Celestial to reduce debt and focus on core categories of tea, yogurt, and baby/kids food as well as its meal preparation platforms. Hain’s brands in North America include Celestial Seasonings teas, The Greek Gods yogurt, Earth’s Best Organic baby and kids foods and Spectrum Organic culinary oils.

Hain Celestial’s North America snacks portfolio represented 22 per cent of the company’s net sales in fiscal 2025, and 38 per cent of the North America segment net sales, with negligible EBITDA contribution over the last 12 months.

Alison Lewis, Hain Celestial’s president and CEO, said, “As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities. Proceeds from the transaction will be used to reduce debt, strengthening the company’s financial position and leverage profile. The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value.”

Rick Taborda, president of Snackruptors, said, “We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love. We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business. We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential.”