FANTA® TEAMS UP WITH XBOX TO DELIVER THE ULTIMATE GLOBAL GAMING CHALLENGE TO FANS: WANTA FANTA? COME GET IT!

 

“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”

The Fanta and Xbox special edition collection will be available widely beginning April 8th at grocery stores, mass merchandisers, convenience and gas stores, drug stores, and in select foodservice, on-premise, and e-commerce sites.  It will be available in 500 mL rPET bottles and 355 mL 12-pack cans. Fanta Crimson Sour Cherry will also be available in Freestyle at select on-premise locations. The cans and bottles part of the Fanta and Xbox collection are made, moved and sold in Canada by Coke Canada Bottling.

For more information on the partnership and how to get in on the action locally and official sweepstakes rules, visit and follow Fanta and Xbox for updates.

 

About The Coca‑Cola Company 

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, FUZE, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on InstagramFacebook and LinkedIn.



Source: westerngrocer.com

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